Research On Credibility Evaluation Of Local Individual Sports Associations

The substantive reform of individual sports associations and the proposal of the"National Fitness Plan(2021-2025)" make individual sports associations play an increasingly important role in the process of undertaking the transfer of government functions and providing public services,which puts forward the demand for both quantity and quality of the associations.At the same time of the continuous development of the individual sports association,the effective evaluation of the credibility of the individual sports association is the premise of measuring the development ability of the individual sports association.However,throughout the study of individual sports association,the available individual sports association credibility evaluation index system has not been established at present to monitor and guide the development of association.In view of this,this study aims to establish a scientific and reasonable public credibility evaluation index system for individual sports associations,so as to provide referential evaluation standards for the participation of individual sports associations in sports public services by stakeholders such as government departments and the public.Based on the empirical study of Suzhou Municipal Individual sports associations,this paper analyzes the difficulties faced by the credibility of local individual sports associations and puts forward corresponding suggestions.The main findings are as follows:(Ⅰ)Using survey method,Delphi method,analytic hierarchy process and mathematical statistics method,and through three rounds of expert questionnaire survey,four first-level indicators of management credibility,financial credibility,professional credibility and social credibility are established.The credibility evaluation index system of local individual sports associations consists of 8 second-level indexes,including autonomy according to law,information disclosure,financial system,financial management,professional service,professional personnel,social evaluation and social influence,and 40 third-level indexes,and the index weight is calculated.(2)Among the first-level indicators,the weight value of management credibility index(0.381)occupies the highest proportion;Among the secondary indexes,the weight ratio of internal governance index(0.246)and personnel professional index(0.239)is relatively high.Among the three indexes,the index of reliability of information released by the organization(0.090),the index of source and destination of timely disclosure of funds(0.067),the number and proportion of professional staff(0.056),and the index of activities within the scope of business carried out in accordance with laws and regulations(0.052)account for relatively high weights.(3)According to the formulated evaluation criteria and the constructed fuzzy comprehensive evaluation model,an empirical study is conducted on the credibility of local individual sports associations.Combined with the interview content,the following difficulties are found in the credibility of local individual sports associations:1)management difficulties:supervision mechanism is not perfect;2)Financial dilemma:lack of access to resources;3)Professional dilemma:lack of professional personnel;4)Social dilemma:imperfect publicity channels.(4)Put forward the following countermeasures in view of the difficulties faced by the credibility of local individual sports associations:1)strengthen the internal supervision of associations and social supervision,improve the supervision mechanism,and enhance the awareness of initiative;2)Actively absorb social resources,broaden resource channels,enhance the association’s innovation ability and increase hematopoietic ability.3)Increase capital investment and improve personnel management structure.Clear guarantee mechanism,promote personnel specialization;4)Manage publicity channels,ensure network security,enhance legal requirements,strengthen legal awareness,and enhance social credibility.