Research On The Effect Of Educational Tourism On The National Identity Of Mainland College Students From Hong Kong And Macao

In recent years,under the influence of national policy support and the promotion of the local tourism industry,the development of educational tourism has been improving,and the related influence has also become a hot issue in academic research,focusing on national identity education for students from Hong Kong and Macau.Based on the current research on product design,tourism motivation,satisfaction and loyalty of educational tourism academic exploration,this study explores the educational function dimension of educational tourism.This paper focuses on how the political education function of educational tourism is realized,and how does it affect the national identity of students from Hong Kong and Macau and related performance dimensions? Based on the interpretation framework of educational tourism learning mechanism,this research interprets educational tourism experience interaction from the three dimensions of product interaction,interpersonal interaction and service interaction.Based on the theory of emotional evaluation,this study constructs the research model of educational tourism experience interaction,awe and national identity,using a combination of quantitative and qualitative methods for empirical research.The main conclusions of the study are:(1)The product and service interaction of educational tourism affects the national identity of Hong Kong and Macao students.In the process of educational tourism,Hong Kong and Macao students realize the significance of their national identity through the interaction between subjects and objects and between subjects.Constructed and manifested through cognitive,affective,and behavioral identity.(2)Awe emotion plays an intermediary role between the interaction of educational tourism experience and national identity.Hong Kong and Macao students generate a sense of vastness and a need of accommodation through product interaction,interpersonal interaction and service interaction in the process of educational tourism,which induces awe emotion,which in turn affects their national identity,and manifested through cognitive,emotional,and behavioral identity.From the perspective of interaction theory,the significance of this study is to explore how the national identity education mechanism plays a role in the context of educational tourism,and to enrich the relevant empirical research on educational tourism.