Research On Sanya Tenghai Community Coastal Sports Tourism Development Based On RMP

The sightseeing tourism of "getting off to take photos and getting on to sleep" has gradually been marginalized.With the continuous progress and development of the times,the tourism mode has been constantly updated and iterated,and tourists are increasingly concerned about the participation and experience of tourism.The advantaged marine natural resources make Sanya a world-famous coastal tourism city,and under the strategic background of "Healthy China",Sanya Tenghai Community has set off a wave of coastal sports tourism.Coastal sports tourism has won the favor of tourists with its unique interest,stimulation and extreme participation,and has gradually developed into a new tourism industry,breaking the old tourism situation of Sanya,a coastal tourism city,and innovating and enriching Sanya’s coastal tourism products.After combing the development of coastal sports tourism at home and abroad through literature analysis,this paper grasps Sanya’s planning for the development of coastal sports tourism and Tenghai community in combination with Sanya’s "Fourteenth Five-Year Plan for the Development of Tourism,Culture,Radio,Television and Sports";By using the methods of field investigation,field interview,network text analysis and software such as Octopus,Python and Nvivo,the multi-dimensional exploration and analysis of the coastal sports tourism of Tenghai Community were carried out,and the comprehensive and in-depth analysis of the coastal sports tourism of Tenghai Community was carried out by using the dimensions of RMP theory,tourism sustainable development analysis and tourist behavior theory.Multi-dimensional in-depth analysis shows that Sanya Tenghai coastal sports tourism is still in the primary stage of development,although it has unique coastal sports tourism resources and broad market prospects;Although there is development synergy among coastal,sports and tourism,their integration is still insufficient.Compared with other tropical coastal tourism cities abroad,Sanya’s coastal sports tourism development lags behind.How to rapidly promote the development of Sanya Tenghai coastal sports tourism is still a subject that needs to be studied in depth before us.Based on the analysis of RMP theory,this paper puts forward four major ideas for Tenghai community to develop coastal sports tourism: branding,internationalization,industrialization,adapting to local conditions,unified planning,and differential positioning;And eight strategies: introducing talents,improving the tourism structure,focusing on the development of characteristic tourism industry,strengthening marketing,"tourism+,+tourism" and other innovative ideas and strategies,aiming to bring more opportunities for the development of coastal sports tourism in Tenghai Community.