Research On The Influencing Factors Of College Students ’ Participation In Network Public Issues In Changsha

New media provides a virtual discussion space for social topics and constructs a public sphere different from the traditional media era.With the help of new media technology,the time cost and technical cost of public participation in public discussion are greatly reduced.Mobile Internet users can login the network anytime and anywhere to participate in public discussion.With the increasing degree of social media,college students,as an important participant in network public events and public issues,use the network to focus on current affairs and social news,and the participation of comments and sharing has become increasingly high.Therefore,this paper attempts to explore the influencing factors and paths of college students ’ participation in online public issues from the perspective of communication,and analyze the influence of college students ’ media use,issue cognition,personal motivation,subjective norms and political efficacy on the participation of online public issues under the diversified media environment.In this paper,the empirical research method is used to select college students in Changsha as the research object,and the questionnaire is distributed in the form of snowball in the communication group of colleges and universities.SPSS26.0 software is used for data processing.Frequency statistics,difference analysis,correlation analysis and multiple linear regression analysis are used to analyze the epidemic issues,so as to clarify the participation behavior of contemporary college students in network public issues and its influencing factors.The study finds that college students ’ participation in online public issues mainly includes three levels : information acquisition,opinion expression and practical participation.The basic constraints of media factors,the predictive effect of issue attributes,the internal driving force of participation motivation,the pressure perception of subjective norms and the belief addition of political efficacy are important factors affecting college students ’ participation in online public issues.Finally,combined with the above conclusions,from the news media,schools,college students personal three angles to make recommendations to promote college students to actively participate in public issues and social affairs.