Study On The Construction Of Discourse System Of Ideological And Political Education In Colleges And Universities In The Era Of Intelligent Media

Under the deep integration of artificial intelligence,big data and other technologies with the Internet,the air of cyberspace is facing new problems with the development of the dominant position of mainstream ideology.With the rapid development of intelligent media technology,the position of discourse communication of ideological and political education in colleges and universities is no longer limited to the classroom and traditional media,and the network space has become a new position where the discourse needs to occupy.How to strengthen the power of ideological and political education discourse,and enhance the power of discourse guidance in today’s increasingly popular network language,and how to better play the discipline function and leading role of ideological and political education have become the major issues facing the development of ideological and political education discipline in the era of intellectual media.In this regard,from the perspective of discourse system construction,this paper analyzes the opportunities and challenges faced by the construction of the discourse system in the environment of intellectual media,explores the internal logic of the development of intellectual media and the construction of the discourse system.On the one hand,it points out the challenges faced by the construction of the discourse system of ideological and political education in colleges and universities in the era of intellectual media.On the other hand,we should promote the development of discourse system of it.To be more specific,we should grasp the opportunities brought by intelligent media technology and finally promote the construction of discourse system of it to carry out effectively and orderly.Based on a systematic review of relevant research results at home and abroad,this paper states the connotation at the beginning,combs the development process,and then summarizes the characteristics of intelligent media and the era of intelligent media.Subsequently,it defines the composition and function of the discourse system of ideological and political education in colleges and universities.In the second place,capturing the opportunity brought by the age of intelligent media as the starting point,it points out the promoting role of intelligent media in the discourse individuation,life and times of ideological and political education in colleges and universities.The optimization and enrichment of combination mode,expression mode and feedback mode;As well as the positive effect on the validity,speed and breadth of transmission.Moreover,this paper probes into the problems and dilemmas in the construction of the discourse system in the era of intellectual media,and points out that the coordination between subject and object and the guarantee mechanism still need to be improved.The negative phenomenon of technology represented by "information cocoon" also weakens the mainstream ideology.The technical enabling effect is not good.Finally,it is proposed to construct the discourse system of the same frequency resonance in the aspects of adhering to the concept of innovation and system,adhering to the people-oriented,and improving the collaborative development.To construct a comprehensive and coordinated discourse system in terms of innovating discourse content,constructing high-quality context and paying attention to carrier characteristics;The discourse system of human-computer interaction is constructed in terms of strengthening innovation consciousness,improving practical literacy and accelerating platform construction.