Research On Development Strategy Of RC Real Estate Changchun Company

During the past two decades of rapid development,China’s real estate industry has had a very prominent effect on the long-term promotion of the national economy.It not only significantly improves the living environment of the whole country,but also drives the sustainable development of a series of industries such as building materials production and sales,construction,and furniture and household appliances,and has become an important direction for the development of the tertiary industry in today’s Chinese society.However,due to the increase in the proportion of the real estate industry in the economy,the hidden macroeconomic risks continue to increase.In order to avoid the risks of the economic system,the state has introduced a series of control policies such as "live only,not speculate" in real estate.will have a profound impact,especially at the end of August 2020,the People’s Bank of China and the Ministry of Housing and Urban-Rural Development jointly formulated new rules for the monitoring of financial conditions and financing management of real estate enterprises,which is what people usually call the "three red lines" policy.This makes the entire real estate industry and related companies face major challenges in maintaining a healthy and stable capital chain and reducing debt ratios.Compared with first-tier cities,the real estate market in second-and third-tier cities is generally faced with more serious problems such as intensified industry competition,increased financing difficulty,declining popularity of house purchases,declining profits,single products and a saturated market.At present,RC Real Estate Changchun Company,which is still in the growth period,urgently needs to formulate a suitable development strategy.The article uses Porter’s five forces model,PEST analysis and SWOT analysis model and other strategic research methods,and on the basis of the research on the internal and external environment of RC Changchun Company,analyzes and draws a clear development strategy of the company’s three development stages and the implementation of the strategy.Guarantee measures,put forward a growth strategy as the main body,implement a differentiated business strategy,specifically use a stable financial strategy,a leading marketing strategy and an elite human resource strategy,and at the same time for the strategic planning and implementation and safeguard measures.explained separately.