Study On The Influence Of C2M Business Model On Enterprise Growth

In recent years,China’s apparel manufacturing enterprises have faced real problems such as slow growth,inventory backlogs and declining profits,which have forced them to transform and upgrade in response to changes in the market economy.Qingdao Kutesmart Co.,Ltd.(hereinafter referred to as "Kutesmart")is an early adopter of the C2M business model in the apparel manufacturing industry,which uses the Internet and big data analysis to build a C2M platform to meet customers’ individual needs in a more efficient and cost effective manner.The C2M business model of Kutesmart Intelligence has led to a change in the traditional supply and demand relationship and asset allocation,improving the market competitiveness,profitability,operating capacity,solvency and development capacity of the company,and promoting the growth of the company.The annual report of Kutesmart,the database of Oriental Fortune CHOICE,the National Bureau of Statistics and the related news reports of the enterprise provide data information.The literature research method combed through the relevant literature in recent decades and found that an excellent business model has a positive impact on corporate growth,the comparative analysis method provided a comparative analysis for evaluating the financial situation of Kutesmart Intelligence and comparable companies in the industry,and the combination of qualitative and quantitative methods facilitated a comprehensive analysis of various financial and non-financial information.The source point theory helps to understand the management ideology of Kutesmart and the way to connect the C-and M-side.The business growth theory provides various perspectives to study and evaluate the growth of the company,and the above theories clarify the feasibility of the C2M business model to study the growth of the company.The C2M business model has a positive impact on growth in terms of market competition,financial indicators and innovation output,indicating that the C2M business model has a positive impact on growth.The ability to respond to fluctuations in market demand needs to be improved.Based on the characteristics of the C2M business model and the actual situation of enterprises,the following suggestions are made to help solve the above problems: expand scale and improve profitability;improve market competitiveness and expand C-users;combine online and offline to improve brand awareness and influence;expand product categories and strengthen R&D.