Study On The Development Strategy Of Rural Tourism In Enshi Prefecture,hubei Province

In recent years,with the proposal of the national "rural revitalization" strategy and the historic shift of the focus of the "three rural" work,the new era requires focusing on the development of emerging industries,including rural leisure tourism,in order to expand the multiple functions of agriculture and tap the diverse value of rural areas.With the support of a series of supporting policies,rural tourism in China has achieved unprecedented rapid development.Enshi Prefecture has excellent primitive ecology,livable climate environment,and colorful ethnic culture,with endogenous advantages in developing rural tourism.Throughout the development process of rural tourism in Enshi Prefecture,certain achievements have been achieved,but there are also many problems.Therefore,how to continue and better develop rural tourism is worth in-depth exploration and consideration.This article takes Enshi Prefecture as the research object,and is mainly divided into six parts around the research content.The first part is the introduction,which mainly introduces the background and significance of the topic selection,research status at home and abroad,as well as research ideas and methods;The second part is the theoretical basis,which defines concepts such as rural tourism and tourism resources,and sorts out relevant theories such as tourism demand theory,tourism sustainable development theory,and industry integration theory;The third part is mainly about the development status of rural tourism industry in Enshi Prefecture through statistical and questionnaire surveys;The fourth part uses the SWOT analysis method to conduct an overall analysis and evaluation of the tourism resources,rural tourism development status,and the impact on the local environment,economy,and other aspects of Enshi Prefecture,summarizing the advantages and disadvantages,opportunities,and challenges of rural tourism development in Enshi Prefecture;The fifth part summarizes and analyzes relatively successful cases at home and abroad,mining their development characteristics and successful experience to obtain inspiration;The sixth part puts forward constructive suggestions for the development of rural tourism in Enshi Prefecture from four aspects:government planning,tourism development,talent team construction,and innovative publicity,in order to achieve the goal of promoting the sustainable development of tourism in Enshi Prefecture.