On The Tourism Resources Development In Enshi Prefecture-From The Perspective Of Ethnic Culture Protection

Enshi Tujia and Miao Autonomous Prefecture(hereinafter referred to as Enshi Prefecture), an important part of Wuling mountainous area, is one of the regions with most abundant ethnic culture tourism resources in Hubei province. Enshi Prefecture is rich in colorful traditional music and dance, characteristic national drama and quyi(Chinese folk art forms), profound ethnic literature, adept conventional skills, and distinctive folk features. Though equipped with resources conditions of high quality for ethnic culture tourism development, Enshi Prefecture is also confronted with some constraints, such as lower development level of products, relative shortage of professionals, and comparatively backward ideological understanding. Besides, homogenization in tourism resources and other external negative factors are also big challenges. The most significant current problem is how to make full use of its advantages in resources to develop tourism products with originality and rich connotation, thus promoting the protection and inheritance of the ethnic culture. Based on empirical study, this thesis makes an analysis of relativity between the protection of ethnic culture and the development of tourism resources, and then finds out close relations between them. On the basis of this founding and in combination with relevant theories and the current situation of the ethnic culture resources in Enshi Prefecture, a systematic analysis has been conducted in terms of the present situations, issues, and challenges for the development of tourism resources from the perspective of ethnic culture protection. Finally, by drawing on experience of other domestic successful cases, the regional coordination and non-regional collaboration has been put forward for the tourism branding strategy of Enshi Prefecture and conservation and inheritance of ethnic culture to combine infrastructure construction with peculiarity creation, combine talent cultivation and introduction, enhance capability and promote and complement governmental coordination with social participation.