Research On The Improvement Of Overseas Sales Staff Training System Of NSD Company

Human resource is the most important resource of company and the core power of company development.As one of the most important ways for modern enterprises to cultivate talents,training plays a key role in the development of enterprises.NSD is a world-renowned company in the printing consumables industry.However,with the continuous maturity and improvement of the manufacturing process,the market competition is becoming more and more fiercely.In order to gain more advantages in the market competition and effectively promote the achievements of the company’s three-year strategic plan and business performance,it is necessary to improve and perfect the existing training system as well as comprehensively improve the overall quality of the overseas sales team,making up for the original deficiency.Under the guidance of training theories include Human capital theory,Learning organization construction,Competence Model and Kirkpatrick Model,this paper refers to some relevant literatures and the existing training materials of NSD Company.This paper analyzes the problems and causes of the original overseas sales staff training system through interviews and it is found that the company are not perfect in the training needs investigation,training plan formulation,training organization and implementation,training effect evaluation.If the above deficiencies are not remedied as soon as possible,it will be difficult for company to gain advantages in the fierce market competition and achieve company’s three-year strategic plan and business goal.Therefore,to improve the existing training system and comprehensively enhance the overall quality of the overseas sales team has become a necessary path to enhance the core competitiveness of enterprises,support company development change and implement strategic plan,which has become imminent.This paper improves the original training system for overseas sales staff by adopting the three-level training needs analysis method to carry out training needs analysis,improving the training plan from the training objectives,training content and training methods,organizing and implementing training,evaluating the training effect by four-level evaluation model.Finally,it puts forward some safeguard measures in the aspects of corporate culture,organization and technology to make sure the smooth implementation of the improvement strategy.Through the improvement of the overseas sales staff training system,this paper designs a more targeted training program to improve the comprehensive ability and quality of the overseas sales staff as the leading level in the industry,so as to reduce the gap between NSD company and the main competitors in domestic and overseas,and continue to maintain NSD company leading position in the industry.Promote the company to transform from a traditional manufacturer of general consumables to a leading technology service enterprise in the printing industry.Promoting NSD company transformation from a traditional manufacturer of general consumables to a leading scientific and technological service enterprise in the printing industry is a key measure of the NSD company strategic transformation.Meanwhile,it can improve the performance and output of overseas sales staff to achieve win-win development between individuals and the company.