Research On The Competitiveness Of Chinese Cultural Industries Under The Globalization Background

Culture is a conception of humanist, terrain and economy. In this era of modern society, culture is becoming a kind of practical culture productivity. Culture industries are known as sunrise industry and are showing itself the spark, energy and charm of fresh industry. Its development profoundly changes the form, frame, pattern and trend of the international economy, politics and culture. The status of culture industries is emerging in the general Competitiveness of countries and areas under the globalization background. More and more countries make the enlarged external culture trade and international cultural market as the important strategic aim. The core problem of the development of cultural industries is advancing the competitiveness of cultural industries. Based on analyzing and use for reference the ancient research, the paper tries to explore the competitiveness of Chinese cultural industries under the globalization background.First, by reviewing the literature, we find little of the study about the cultural industries competitiveness, and in those study different scholar based different model studies the cultural industries competitiveness in various angle of view, especially they build different model of he cultural industries competitiveness, and obtain some valuable fruits. It is a pity that they do not depict the particular inner basic, hiberarchy and development mechanism. However we can still obtain abroad and profound illumination from the researched work. After that, we analyze the theoretical foundation of cultural industries competitiveness: Marx's spirit production theory, advantage theory, the commonly rule of industry development, competition and competitiveness theory, the common rule of industry development and the industry competitiveness theory.Second, the paper defines the connotations of cultural industries, epitomes the characters, analyzes the interaction mechanism between the cultural industries and the total economy, and introduces the globalization background. We improve Luoma's pyramid model, replace art with culture, replace economy with manpower, so as to discuss the determinative action that the quantity, quality of cultural, technology and manpower bring to the content, from, dimensions, development speed and competitiveness. Culture industries are those industries group which deal with the production and prosecution activity of cultural product and service, and that provide correlation service for them in order to satisfy people's spirit cultural demand. Cultural industries include two aspect meanings, the industrialization of cultural and culturalization of industries. The characters of culture industries include three lays: essence character, circulation character and development character. The essence character opens out the essential difference between culture industries and other economy department, the circulation character opens out the circulation particularity of culture industries, and the development character opens out the growth characteristic of culture industries. As a part of, the culture industries are doubly influenced by quantity and quality of the total economy, and process the interaction between the cultural industries and the total economy through economy contribution, culture idea, associate drive and manpower advance. And the culture industries advance the growth of the total economy from the industrialization of cultural and culturalization of industries, and realize continuance development of the cultural industries itself. Then, the paper fetches in the globalization background, analyzes the global competition pattern of the cultural industries and its influence to Chinese cultural industries.Third, the paper defines the connotations of the cultural industries competitiveness, which is the ability that cultural corporation occupy the market and obtain profit by producing and selling cultural production, offering different kinds of cultural service. According to the principle of inner character, stability and single-possession, and pay attention to the complexity, expansibility and otherness, we build the"3×3"theoretic model of the cultural industries competitiveness under the globalization background, depict the particular inner basic, hiberarchy and development mechanism. The first"3"points that as one subsystem of the great"society-economy-cultural"system, the cultural industries entrails exist different arrangement subsystem, and the cultural industries competitiveness is the same. The cultural industries competitiveness includes three says:"microcosmic-corporation lay","meso-industry lay"and"macroscopic-country lay". The second"3"points that cultural industries have the characters of change and development, cultural industries competitiveness are the same. The cultural industries competitiveness has three kinds of configuration: extensive, intensive and creative competitiveness. The"3×3"theoretic model has two dimensionality, and each dimensionality has three section, so the planar coordinate plane is carve up nine area, each area show some kind configuration of the cultural industries competitiveness. Based the above, we see about the actuality and relative advantage of Chinese cultural industries.Finally, according to analyzing the practice and exploration of advancing the cultural industries competitiveness in developed countries, we bring forward the stratagem conceive of advancing Chinese cultural industries competitiveness.