Study On The Human-Oriented Value Orientation Of Educational Technology

Education is an industry concerning human,so it should pay close attention to human as its originalduty and obligation.Educational technology is the technology of education or can be understood as thetechnology in education,and it is a sub-category of education.Therefore,the inevitable logic of educationaltechnology is to promote the development of human beings as its ultimate goal.It's known that the conceptof Scientific Development was proposed,and its core is"Human Orientation".The"HumanOrientation"has becoming the value orientation when people tackle all kinds of social conflicts,such as theproblem on economy,the issue on politics and so on.However,there exists one phenomenon that it is"focusing on technology rather than people"in the field of educational technology,and the academicresearch of many experts is concentrated on the exploit or the application of technology.In recent years,there are some scholars who advocate human care in the process of developing technology,but most ofthem are just reflecting and criticizing.And most of the research merely reveal some problems to alertpeople,or stop at the general shout of appeal,yet few people really put"humanistic concern"into therealistic practice of educational technology.Based on the above,this paper makes a research onhuman-oriented value in educational technology,and the theoretical foundation of the research is the theoryof Maxism anthropology,the theory of technological philosophy and the theory of value philosophy.In thispaper,the author systematically discusses the basic value orientation when dealing with contradictions,conflicts and the relationship in educational technology,and the issue of putting the ideology in the practiceof educational technology is discussed as well.Starting with the background of the times development,the subject development and the personalprofessional development,this paper expounds the research origin,and points out the research objective,the research significance,research ideas,research method and the theoretical basis.And in this paper,theauthor systematically makes a summary of the research achievements on"value,value orientation,humanistic care and the alienation of educational technology"in the field of educational technology athome and abroad.On the basis of the existing research,the characteristics and shortcomings are alsosummarized.And the most important is that the definitions of key terms in this research are given.In the field of educational technology,human orientation and technology orientation are a pair ofrivals.In this paper the author analyzes some real characteristics shown by the technical value orientationfrom the following aspects:the construction of educational informationization,the cultivation and evaluation of talents,the production of educational media,the application of educational technology andthe research on educational technology.As well,this paper makes an analysis of the reasons why thetechnical value orientation come into being from the following aspects:the educational technology view,the strength of instrument rationality,the technical attribute of educational technology,the practicaltradition of educational technology,the subject of educational technology and so on."Human-oriented"value orientation of educational technology is not an identified self-evidentpremise.This paper indicates that educational technology should be human-oriented from the followingfive aspects:the discipline orientation of educational technology,the subject-object relation in the practiceof educational technology,the negative impact of technology value orientation,the times requirement ofeducational informationization posed by the Middle-Long Educational Reform and Development PlanningOutline of Our Country(2010-2020),and the value-loaded features of educational technology.And from thedoctrinal level,the author reckons that educational technology should be human-oriented.It is known that human beings are the unity with the natural,social developmental and practicalattributes.To an extent,educational technology can facilitate the development of the four attributes ofmankind,but sometimes it may make the attributes alienated.The fact that educational technology can helpdevelop the four attributes lays a foundation for its existence.However,educational technology may hinderthe attributes of human beings,which proves the necessity of this research.The dialectical analysis of therelationship between educational technology and human attributes gives the direction to educationaltechology:what should it be oriented concerning human beings.Human-oriented value of educationaltechnology should care the four attributes of human beings,fully fulfil its facilitating function towards thefour attributes,weaken or eliminate the hindering influence on the man attributes,and then promote thedevelopment of human beings as much as possible.The five categories in the AECT'94defined system(design,development,utilization,management,evaluation)provides an entry point for realistic practice in the educational technology guided byhuman-oriented value orientation.The"human-oriented design"requires that disigners should have thedesign concept of human-orientation,designing hardware should follow the human engineering,designingdigital educational software should follow the features of media,characteristics of learners,and integrateinformation ethics,emotional education,information hygiene and other aspects of knowledge into thesystem of educational technology knowledge.The"human-oriented development"requires that the developer should discard the showing-off tendency,and consider the edutainment as the principal pursuit.The developer should clearly understand the intent of design proposal,and achieve it by using moderntechnical means.The consultation mechanism should be built between the developer,the designer and theSubject Matter Expert.The users'trial link shoud be reinforced to obtain first-hand information formodifying and improving the products.The"human-oriented utilization"should set up the technologyapplication view of"educating people oriented",should establish the principle of using instructional mediamoderately,should pay attention to the promotion and publicity of the digital instructional resouce and thesuccessful case,should pay more attention to the secondary design of the digital instructional resouce,should concern the experience of educational technology application,and should carry out the informationethics education and information hygiene education.The"human-oriented management"shouldimplement the human-oriented thought,back to the origin of management,should enhance the trainingquality of Human-Ware,and should make industry standards and moral norms to form the commitmentmechanisms.The"human-oriented evaluation"should integrate the thought of human-orientation into thespecific evaluation index,reinforce the assessment of applying technology process,and ensure thediversification of evaluation subjects.