Operations Management In Sport Events

With economic globalizations and scientific technique's development, sport event has shown lots of characters under the influence of marketing and humanization. Sport event has the potential power to impact the society and culture, nature and environment, politic, tourism and economy. Many countries for their effect have chased sport events. Under the background of Beijing's 2008 Olympic games and the strong desire learning more about sport event, our dissertation is absolutely helpful for this situation. This dissertation's purpose is to identify factors affecting sport event, to use project management knowledge to identify operational tasks and to build up operational model, finally, to analyze China's operation management situation and build up Chinese operation model in sport events. Some research methods have been used, such as literature collecting, investigating methods, questionnaire, and statistical and logical methods. Conclusions:● Sport Event Theory. A sport event is a special event that has the characters of complicity, competition, multi-goals and objects and merchandise with strong organization culture and potential marketing background. A sport event can be classified into a project. It also supplies competition goods and relative service goods to meet various stakeholders' needs. Any sport event can be formed by three-dimensional description. Sport events have strong impact on society and culture, nature and environment, politic, tourism and economy on some circumstances.● Sport Event Operation Theory. The process of sport event operation is to manage the input to output. Sport event operation must include the considerations of marketing that embraces goods marketing and service, humanization and environment, contingency and organizational behaviors. Operation tasks include budget and control, risk management, human resources management, logistics, communication, marketing and competition. Manageable factors are divided into two kinds, which include supporting factors and promoting factors.● Sport Event Operation Model. The process of sport event operation is consisted of planning, organizing, implementing and evaluating. The model has two sub-models: one is a vertical model, which happens during the preparing time, the other is a horizontal model, which happens during staging time. Sport event's goal and objects decide the importance of each task. Integration marketing includes the sponsorship, advertisement, media broadcasting, courteous reception, public relationship and sales. Sport event operation model includes project start, planning and organizing, implementing and evaluating.● Our country's sport event is affected by government's structure and mechanism, especially the competition institution, and manager's stuff. Although marketing operation is received more attention, marketing methods must be researched fully. The Chinese operation model in sport events includes project start, planning and organizing, and implementing and evaluating.