The Reseach And Analyse On Chain Of Commercial Fitness Clubs In Beijing

At present domestic commercial fitness Club development is rising. Beijing, as the national capital, in a leading position of the commercial development of fitness club, especially in recent years, due to the increase in demand for fitness, the number of fitness clubs is in more geometric level of growth, during the course of operating as a fitness club chain management play an important role. In the industrial revolution brought about by rapid economic growth, driven by chain operations as a modern circulation of new forms of business organization and the management mode, the insight into the Sports Club of commercial development, we can say that business Sports Club chain operations and the development of the combination is the key, and it is commercial Sports Club new start point of the development, therefore the research is essential.The literature in this study use the research method like questionnaire survey, expert interviews, logic analysis, mathematical statistics and so on, such as the Beijing Commercial Sports Club chain operations to study the current situation, the study includes: The basic surveys of recent chain of relevant policies and regulations of Marketing chain and the chain franchisee development, fitness clubs and service environment related hardware facilities satisfaction studies, marketing, advertising means research, management structure of the headquarters and franchisee , chain and the implementation of contract research, during the Study discovering Beijing commerce fitness club manage adopt join in and straight chain camp chain two species forms mainly, inspects the fitness club chain manage have already begun to grow up , and have the ability to developing , but at the beginning commerce sports fitness club need more business investment, this brought about manage pressure to them , the problem being out of supply has appeared especially chain developing speed pass through quickly . Study found that the Beijing Municipal Sports Club commercial development of the following main points: the level of laws and regulations are too low to meet the development of the fitness clubs, the quality of personnel related is poor management, lack of business integrity during the management, the performance of the contract situation is not optimistic, and the standardization of chain operations, standardization, modernization are low issue. In the investigation of the impact on the outcome of the Beijing Municipal Sports Club chain business operations of the factors analyzed, and the establishment of industry standards, strengthen personnel training, improve the chain contracts, and other norms to make the fitness club develop progress, in light of the existing problems can be accomplished by the implementation of enforcement methods.