Product Packaging Design Of Our Elderly Ways And Strategy

The aging of the population is showing a twenty-first century has been the development of human society of the main features. Rapidly aging population structure and quality of life of the elderly in old age is an important contemporary issue in Chinese society. Care for the elderly, to improve the quality of life of older people to achieve healthy aging, to provide safe and comfortable for the elderly consumer environment, has become a measure of social progress and science and technology an important indicator of the level of development. The rapid development of commodity economy in today's products is our life an important part, because of the specificity of the elderly population, so in light of the context of the present age, the elderly lifestyle, spending habits, aesthetic taste, research for product packaging design of the elderly is imperative, which is today's research in the field of packaging design of the new direction and new topics.Old-age packaging market has great potential, with the young people of foreign culture and consumer view of the demonstration effect, the elderly consumer attitudes and consumption has changed dramatically in the consumer on the phenomenon of self-suppression is gradually reduced, the consumption of older persons are gradually increased, the market will be Seniors in the conceptualization of the market over the last actual market shift. Design and development for the elderly consumer products packaging, hair industry in China will become an important part of not only the physical and mental health of older persons, improve the quality of life in old age is of great significance, but also to nurture the new China's economic growth, enhance the community as a whole and all-round development of the quality of life is also of special significance.In this paper, based on existing research, the integrated use of human engineering, cognitive psychology, such as Art and design theory, through the consumption of this particular group of elderly people to conduct in-depth study the packaging of their products come to the elderly of the basic requirements , which offered to older people-centered methods and the principles of packaging design. In addition, the design culture, customs and cultural and psychological characteristics of the elderly, the"filial"gift packaging strategy to broaden the thinking of older products and the development of packaging design packaging design of old-age theory.