A Research On Dynamic Logo Design

Due to the application and the popularity of computer and Internet in the early 1990s, many designers, when designing, started to make attempts to break through the idiomatic design forms and methods, aiming to achieve the dynamic manifestation between various modeling elements of the logo in people's visual recept. 2D dynamic logo is a logo form which changes static graph into a dynamic graph. Multimedia dynamic logo integrates the concepts of space and time into traditional graph elements, it is a composition of various methods, form and media. A dynamic logo is designed to create force and field through the application of synesthesia, letting the logo become dynamic to generate some sort of instinctive impact on visual sense and mentality.Dynamic graphs can be found in plane graphs, solid graphs and digital graphs. Plane dynamic graphs intend to communicate a kind of tensile force mainly through applying the comparison between solid and virtual. Solid dynamic graphs break through the expressive forms of the 2D elements, applying abundant space and visual language in 2D plane graphs to create a visual illusion and a contradictory space. Digital dynamic graphs exist mainly in the images which take the technology of multimedia as its transmitting vehicle, digital dynamic graphs is used to process, show and transmit information. Dynamic graphs can be divided into statical dynamic and dynamical dynamic, moreover the expressive forms may be abstract or concrete. Statical dynamic graphs refer to the dynamic graphs in the 2D plane, which generate the sense of dynamic due to the tensile force caused by the asymmetry of the plane visual points. Dynamical dynamic graphs refer to the dynamic graphs which take multimedia technology as its transmitting vehicle.When the designed elements of a logo change their shape and color, a new significance is acquired by the logo, enriching and deepening its expressive force. The dynamic logo which applies multimedia and digital technology views the changes of color, shape and material as its design element. A research on dynamic logo design will become the new trend for the logo design of the digital era.