The Research On Competitiveness In Sino-us Culture Industry

At present, many countries take the cultural industry as the core of industrial development. China as a big developing country, to become powerful, we must attach great importance to the cultural industry from a strategic, develop the cultural industry proactively.Therefore, understanding the international competitiveness of China's cultural industry, and through the effective way to improve the competitiveness of China's cultural industries, it has a practical significance for the cultural industry of china.The United States is China's largest import and export of the core cultural products, it has been in the ranks of the world's leader in the field of cultural products these years, and the absolute advantages in the output.It has great valuable experience in the international cultural industry. So this paper introduce the status of cultural industry between China and the USA, and then based on Porter's "diamond model" theory, identified 20 competitive factors of the cultural industries, use the AHP competitive cultural industries between China and America. We found the shortcomings in the cultural industry development of China, the corresponding policy recommendations.The comparative study on the development of cultural industries with the United States,we found that there is small scale industry, and uneven development (export surplus of cultural products and cultural services exports deficit) and other issues in cultural industry of China .Through AHP, detailed the various elements of industrial competitiveness of impact of culture industry, the competitiveness of China and American cultural industry comparison of the impact of factors to identify lack of competitiveness of cultural industry of China, and find the specific reason and the corresponding policy recommendations for enhance the competitiveness of China's cultural industry and to develop and improve the existing cultural industries trade deficit has a positive practical significance.