Panyi Construction Material Co.Itd.——Break Through Embarrassment, Initiating A New Condition Of Marketing

The state-owned Panyl Construction Material Co.Ltd., a subsidiary of Guangdong Nongken Group, Is specialized in manufacturing and trading of construction materials. Through the history of Pan~y1, the contradiction between market economy and planned economy Is well demonstrated. This case study tries to find an answer to the resolution of the contradiction from the view of marketing, which is a vMd character of free enterprise.Markellng is of vital Importance to the achievement of an enterprise. In two construction material projects, Panyl has utilized two different marketing management ways, which are significant to provide a focused evidence on how go reform the marketing management for state owned enterprise. Under the condition of market economy, marketing is always a good weapon to win The commercial war.