The Research On The Development Strategy Of Zhongyuan Oil Field

Petroleum industry plays a very important role in national economy, so it is very necessary to study the development strategy of Zhongyuan Oil Field Company.Based on the thorough analysis of the opportunities and challenges the oil field confronts and its advantages and disadvantages, this paper gives the development strategy of Zhongyuan Oil Field Company and a development model in two ways. As the development strategy is determined, both the commonness and differences between various businesses are taken into account.The principles of the strategy are to integrate the reality and the change of environment to change the idea and adopt various tactics to develop our company. This paper points out that growing strategy is needed for businesses with developing space and prospect, stabilizing strategy for businesses depending mainly on oil and gas, and retrenching strategy for businesses with glooming market prospect. The targets of strategy are to greatly increase profit of main business of oil and gas and reduce annually the loss of other businesses.It is as described in this paper that the development strategy focuses on the increase in exploration investment, the reduction of cost and carrying through system innovation to improve core competence.In addition, the company will carry out growing strategy including main businesses of oil and gas, petroleum engineering technique service businesses, chemical engineering industry and machinery manufacture industry with good prospect and high content of technology and strongcompetitive power. Stabilizing businesses consist of community administration, water supply, heat supply, education and health service for total company. Retrenching businesses include transport businesses with insufficient supply and weak competitive power, chemical industry without market prospect, and clothing businesses with weak competitive power.To meet the general aims of Zhongyuan Oil Field Company, the major ways are to develop main businesses of oil and gas and its supplementary businesses, exploit exterior markets, especially the nature gas market, optimize industry structure and develop human resources.It is essential in the course of putting strategy into practice to build up support system, which includes constructing entrepreneur system, organization system, incentive and restraint system, innovation system, enterprise culture and speedy management.This paper is a production combining theory with practice, and it is very useful for the development of oil enterprises.