Study On Development And Management Of New Productin China's Military Institute

At the turn of 21th century, the market competition becomes much more fierce, the social environment pluralized, the requirement of clients diversified and individualized. The trend is becoming more and more apparent with the coming of informatization age and knowledge economy. The changes of social, economic environment and client requirement have great impact on new product development in institute. Based on the modern management theory and marketing management theory, beginning with the analysis of the features of military products and market in China, an deep investigation on the process and method of new product development, management organization,project management level, the current status of personnel resource and informatization means is carried out. The existing problems of current new product development mode of China's military institute are pointed out and the reason why the development management and process of current new products cannot completely meet the requirements of product delivery term, quality, cost and service is analyzed in detail. According to the international and domestic economic situation and the opportunities and challenges upon China's military institute, it is suggested that implementing concurrent engineering be not only an effective mode for new product development under the condition of various kinds and customization, but also one of effective ways for China's military institute to keep up with the changes of social, economic environment and client requirement.The concept, mode, features and supporting techniques of concurrent engineering are systematically expounded, the Internet-based multi-platform visualization coordinate environment products of EAI company in U.S.A are introduced, successful application examples at home and abroad of concurrent engineering are given. Finally, measures and suggestions for military institute to implement concurrent engineering are provided, potential problems and difficulties in the process of implementation of concurrent engineering are pointed out.