Research On Corporate Culture Construction In The Economy Era

With the continuous development of the knowledge economy, the internal and external environment and management style of the enterprise have changed dramatically, and the traditional corporate culture is also greatly influenced. In the knowledge economy era, it is much more important to make research on the essence and construction of corporate culture to the need of the corporate management. This thesis is made up of the following five parts.Part one makes research on the emergence, essence and characteristics of the knowledge economy.Part two analyzes the influence on competition environment and management cast by the knowledge economy.Part three discusses the definition, characteristics, and effect of the corporate culture.Part four and part five is the core part of the thesis. Part four points out that the knowledge economy era is the economic, culture era. And discusses the development trend and construction method of the corporate culture in this era. Part five analyzes carefully on the corporate culture of learning organization.