Study On The Appraisal Of Enterprise Competitiveness

Through the Reformation and Opening that has passed by more than 20 years, the marketing degree of Chinese economy has increasingly deepened. Competition increasingly becomes the corpus environment for enterprise to exist and develop; Competitiveness increasingly becomes the foundation and premise for enterprise to exist and develop. Particularly, since China joined the WTO, Chinese enterprises have not only faced the competition with local enterprises, but also faced the challenge of the international enterprises. Although the competitiveness of our enterprises has already had a big exaltation, totally speaking, it is still weak. In the information back from enterprises, lack of enterprise competitiveness is the most puzzling thing. Under this kind of situation, it has important realistic meaning for our enterprises to improve management work and increase theirs competitiveness, which we accurately define enterprise competitiveness, study on the source of enterprise competitiveness, set up viable index system to appraise enterprise competitiveness, explore methods to appraise enterprise competitiveness. Studying on the appraisal of enterprise competitiveness needs a perfect theory system frame. But now many scholars stay around setting up the appraisal index system of enterprise competitiveness. It is not much seen that people synthetically study this subject from that three aspects, which contains the theories of enterprise competitiveness, the appraisal index system and appraisal methods. At the same time, the appraisal methods are simple, or need to use deep mathematics knowledge, which results in difficulty of actual application. Owing to the above reasons, this text study on the appraisal of enterprise competitiveness. We follow this logic way of thinking, which research from the theories of enterprise competitiveness, to the appraisal index system, to the appraisal methods and to empirical research. We introduce some scientific methods into the appraisal of enterprise competitiveness.There are five parts in the whole article, as following: 1. Competition, Competitiveness and Enterprise CompetitivenessResearch on the appraisal of enterprise competitiveness firstly needs a distinct recognition of enterprise competitiveness. Firstly we define competition and competitiveness, and innate theirs character. Then, according to the research purpose, drawing lessons from the definition of enterprise competitiveness by domestic and international scholars, we bring up the meaning of enterprise competitiveness. Finally, we proceed to analyze characteristics of enterprise competitiveness and bring up that it should been divided into two levels: apparent competitiveness and latent competitiveness. This division for enterprises competitiveness provides theoretical direction for the appraisal of enterprise competitiveness.2. The Source of Enterprise CompetitivenessIt is the premise of delineating latent competitiveness and studying the appraisal of enterprise competitiveness, which we research on the source of enterprise competitiveness and which factors decide enterprise competitiveness. Based on the source analysis of enterprise competitiveness by Porter's Competitive Advantage theory and the Core Competence theory, we bring up the source of enterprise competitiveness. We think that four factors decide enterprise competitiveness, which are management, technique innovation, manpower capital and enterprise cultures. Then we continue to analyze how these factors affect enterprise competitiveness.3. Research on the Appraisal Index System of Enterprise CompetitivenessAt first, we bring up that we should follow four basic principles in setting up appraisal index system of enterprise competitiveness. According to these principles and the thought that the appraisal of enterprise competitiveness should contain the appraisal of apparent competitiveness and latent competition, we respectively design indexes of apparent competitiveness and latent competitiveness.4. Research on the Appraisal Methods of Enterpris...