The Research On Development Strategy For XD Company

It is very complicated that strategic management is practiced on enterprise. It not only involves many macro-factors, such as politics, economy, technology and culture, but also has internal resources audit. XD Company, a hi-tech enterprise that has just changed system from a scientific research institute engaged in research, development, apply and service on analysis technology, has special condition.Through research on development strategy for XD Company, I hope the article can make sophisticated and suited thought of strategic management and scientific analysis methods in management practice. It explores the development model of this company, which accords with market economy rule and takes full advantage of the one, so as to promote strategic management scientifically.On the other hand, the article aims to supply reference for institutes changing system, suiting market economy and taking one's advantage.First, the article puts forward research background and issues. Then, it discusses concept, meaning and character of strategy and strategic management. In succession, it analyzes systemically external environment of XD Company, master environmental actuality and current and finds opportunities with threats factors; analyzes internal resources of it. I mainly adopt the analytic method-conjoined demonstration with criterion and whole with part, thereby I have external evaluation to its internal strengths and weaknesses. According as the consultative way by expert and SWOT matrix, the article differentiates the pivotal strategic factors and designs evaluation system. At last, by integrated analysis, it establishes development strategy for XD Company and brings forward relevant guarantee implementing strategy..