Research On The Model Of Corporate Crisis Management Based On Internet/Intranet Information

It is a focus to study corporate Crisis Management (CM). With the development of Internet/Intranet information, there are some new characteristics of corporate CM. Then how to carry it effectively is important for many corporate when crisis occurs.The purpose of the dissertation is to construct the corporate CM model based on Internet/Intranet information. It begins with the definition of corporate CM in System Engineering theory: the CM is an organic conception including CM+SM, CMT, CMR and CME. Then the fundamental theories of CM are discussed: asymmetric information, the V management based on knowledge sharing, Strategic management and so on. The models of CMR,CMT,CME,SM+CM are presented in detail, all of which are based on Internet/Intranet information. These are the main part of this article. After these works, author discusses the possible practice of above models in china. Finally, the author introduces two case studies: Maxstation pocketable-PC Crisis and PPA Crisis of SK&F Corporate. In this article, the author interprets the CM model and theory with many figures, including the general model of corporate CM, the CMR Model, the CMSS flow online, the CMT Model based on Internet/Intranet information, the CM+SM model and CME model. The article concludes that Corporate CM is a system-engineering concept; corporate CM is not only a response management, but also a combination with the strategic management. Constructing the models of corporate CM is based on Internet/Intranet information. The study is helpful to deal with any crisis for Chinese corporate in information environment.