The Strategic Study Of JH Company

JH Company is one of the biggest chemical industry bases in China. After many years construction, the company has become a comprehensive refinery chemical company with wide rang of products such as: petroleum product, basic organic chemical product, fine chemical product, synthetic material and so on. In 21st century, with the course of planned economy changing into market economy, JH Company encountered lots of difficulties. Since some historical, structural, capital and constitutional problems couldn't be solved, JH Company has been in the deficit for several years.In this paper, we deeply analyze the international and domestic environment of petrochemical industry and the external, internal situation of JH Company. Following the idea of strategy management, we use the methods of SWOT, Port's Five Forces, IEF, PEST to analyze the industry competition, enterprise strategy in order to make definite about the compared strength and weakness, opportunity and threat of JH Company. On the base of the results of analysis, we determine the core competency and leading products, at the same time, formulate the practical development strategy, which involves in constitution adjustment, focus strategy, scale economy strategy, technology innovation strategy, IT strategy and corporate culture strategy. We hope this paper has some meaning for JH Company's development and the development of domestic large ethane enterprises.