The Research Focused On Key Management Chains For Shenzhen Blue Coast Estate Project

Project Management is not a new concept to all of us, but used widely during these years. Through the study of Shenzhen blue coach real estate Project, this thesis put forward the concept of "Whole Stage Project Management" which refers to the management from the Market Survey, Demands Analysis to Operation and Investment Payback stage. The thesis has listed the key management points of each stage and set up relevant new methods on how to manage a project effectively. Obviously, traditional "Cost-Quality-Schedule" concept can' t keep up with today' s rapid changing environment. New management concepts, new models and methods need to be introduced into today' s project management.The key project elements are related to the Core Value Chain from an organization, the thesis has discussed how to improve an organization' s competition through project management. Effective project plan need to divide project objectives and deliverables into smaller, manageable components until they can be defined in sufficient details to support Project Work Authorizing Agreement (PWAA) and Subcontract, and then follow up this plan, takes corrective action where necessary. The thesis has set up Project Plan and Control Mode, and discussed how to communicate efficiently and timely, how to set up effective Project Information Management System.The thesis is mainly based on Case study, meanwhile the author has made a lot of investigations to support his theory. In thisthesis, several new concepts and models on project management have been put forwarded.How to improve Chinese enterprises, especially some real estate companies' project management level? The thesis is very helpful both in theory and practice.