The Research On Core Competence Surroundings And Tactics Of A Corporation

This thesis chooses A communication high technology corporation as the object of study. The author puts forward the definition for core competence based on various advanced theories home and abroad, also on his own understanding about corporate core competence. Meanwhile he expounds the definition for core competence of communication corporations by combining the features of communication industry. Then the author analyzes inner and outer surroundings of the corporation, and seeks advantageous and disadvantageous factors for constructing corporate core competence. After that the author raises a set of effective tactics by analyzing factors constructing A corporation's core competence based on SWOT matrix , Five –Forces model of Michael Porter and corporate strategy capability models. The author applies related knowledge of strategy management, corporate culture, marketing, finance, etc. He researches into constructing A corporation's core competence from two aspects of developing advantages and avoiding disadvantages. Finally he puts forward some practical tactics such as seeking government support, strengthening technology combination management, cultivating good corporate culture, mastering core middle products, organizing more strategic allies, strengthening corporation's quality, improving management level, perfecting technique innovation surroundings, acquiring technology patents, protecting core competence, and building unimpeded financing channels. The peculiar point of the thesis is that the object of study is a fast growing high technology corporation in special surroundings. It always makes core technique capability as its management foundation. It fully reflects that core competence is at the core position in corporate strategy management. By analyzing various aspects, the author puts forward a set of practical tactics according to core competence situation of A corporation. These tactics supply good foundation for constructing and managing corporate core competence, then improving and promoting high technology enterprises' core competence of our country. The research on core competence management of communication enterprises is a whole new try. Although the author uses many specialists' study for reference, owing to his limited knowledge, the thesis may have many shortcomings. Hope readers can understand and raise advice.