Research On Competition Strategy Of 217 AC Factory

217 factory is one of the biggest AC manufacturing and sale enterprises in china. Similar to many state-owned enterprises, it has many problem to be solved. With having reformed deeply national economic system, perfecting and developing the market mechanism continuously, having opened up western region and joined the WTO and fierce market competition etc, it has not brought only the huge development opportunity for 217,but also many threats to 217 factory. Therefore, it is very important that 217 factory map out the competition strategies combining environment variety and the profession development by means of the resources and abilities in 217 factory.First, the paper analyzes 217 factory's exterior environments completely and objectively by the models of PEST and Boter 's "five forces" and it points out the opportunities and the challenges for 217; Second, making use of the strategic groups theories, the BOSTON matrix analysis, the core ability theories and value chains theories, the paper analyzes the competition position of 217 factory in AC profession. It explicates the main rivals of 217 and the present conditions that 217 factory makes use of chances and averts the exterior threat; The third, according to the exterior environment and internal resources-ability of analysis, the paper makes use of the theories of SWOT to map out competition strategic projects. Immediately after, the paper evaluates and analyzes these competition strategic projects by means of strategy choosing theories.and then it chooses strategic projects of competition under current circumstance; The end, this paper puts forward to some ways in order to carry out these strategic projects of competition that has been chosen.