The Research On The Social Space Select Theory Of Estate And Appliances

With the development of over 10 years, real estate industry has become a buyer's market from a seller's market, which accumulates the pressure of managers in the industry. At the same time, they go through senses of production, products, sales, marketing so that multifarious concepts, forms, theories appear. Some concept vehicle , some dispose of integration, some imitate, some copy; some engage in afforesting, some engage in water, some engage in ecology and some even practice geomantic omen. There are countless similar cases. In fact, they don't know the essence of real estate, lacking sense of real estate.As the term suggests, real estate industry is a industry of selling and buying houses. But this is a misunderstanding . what the buyers need is not only the house but also the space, the essence of real estate industry is a industry of operating space, what space to be sold, how to sell space, how to increase the collection degree of the social space of real estate industry is the essence of it.The social space includes space of benefits, community, ecology and aesthetics. Discuss about benefits space: a high degree collection will bring enormous profits to the buyers so that they can act in a bigger benefit space., on the other hand, the buyers will not make an gaze in this area or item. Discuss about community space: satisfy the buyers' demands of profits position and status and promote level of one's appreciation, thus owning material wealth and satisfying spirit. Discuss about ecology space: theunity of human and nature, human and construction, nature and construction affected by afforesting, saving energy, source of water, noise, noise, sense of ecology, policy of ecology and management of ecology, which satisfy the buyers' demands of space of ecology. Discuss about aesthetics: beauty of environment, structure, details and colors will affect it's social space. Beauty of high quality makes people feel fresh any time and it's worth living a hundred times. So managers must use aesthetics to create arts of construction and products of real estate industry from unconsciously to consciously. And on the base, they raise the laws of choosing space, weighing space and choosing space location.Space is the basic form of human's exist. As a industry of selling space, real estate industry is a industry of serving the people. To recognize it's essence will have a pivotal affection on the health development of real estate industry, on the correct administration of government, on the development of national economy and on the social development and social stability.