The Research Of Business Extending Strategies Of Hunan Liu Yang Fireworks Co;Ltd

At present, as the world economy keep a good developing, the fireworks industry is keeping a rapid development, and the market of the fireworks grows at the rate of 10% every year. At the same time, as the development of the industry and the management of the government, this industry is regulating and fine-turning, and fireworks companies are facing great opportunities and challenges. So it is a great subject for the companies to use this opportunities to enlarge their scare, improve their market share, and build their core competitive strength.In this article, we use the Liu Hua company as our researching object, after our researching of the fireworks industry and the resource of this company, we found that Liu Hua should give up its Diversification strategy and cancel many non-correlative business, adopt the new refocusing strategy, reduce their business bound, and take the traditional fireworks as their core business, so that they can develop their advantages on their resource and brand. In the field of fireworks, Liu Hua should increase the investment on R&D and the brand building, develop the fireworks business of foreign trade, manufacture and sales in domestic market, carry out the fored-and-aft extend to obtain higher profit and the advantages of resource. At the same time, this article gives Liu Hua a advice about the business-combination to keep it develop persistent, on the other side, Liu Hua should catch hold of the opportunity of the adjusting of fireworks industry to realize the lower-cost development and enlarge their market share, and become a leader of this industry by merger or unite with other companies.We use many strategy theories and analytical tools in this article to get the appropriate conclusion about strategic position and business plan for Liu Hua, we think this conclusion is operable for Iiu Hua, and it is useful for the other companies and government in their job too.