Study On Innovation Of Green Food Marketing Strategy In The Forest Zone

The Green food refers to following the principle of sustainable development, according to the specific mode of production, asserted by the specialized agency, is it use special pollution-free security, good, nutrition type food of sign (Green food indicate for instance, organic food indicate, environment-friendly food mark) to permit. According to the principles of the theory and comparative advantage of " resource natural endowment ", Green food is fit for the advantages of environment and resources in forestry zone. Therefore, the study on Green food marketing in forest zone is significant to the development of Green food industry and sustainable economy.But come from the restraint that marketing lags behind, most local pollution-free food industries do not obtain considerable development yet; it is still difficult for obvious technological advantage, resource advantage, and scale advantage to regard transforming as the economic benefits. Whether the tactics problem of marketing could be solved, has already become the key whether most local pollution-free food industries could develop. Only immerse oneself in producing, then make " marketing modern times disease " taking production concept as marketing tactics in the center. Economy is open now, require enterprises to regard social interests as the center with consumers, modern marketing concept, utilize the marketing tactics of the front, ability, while satisfying the interests of the consumer and the public, turn into the economic benefits.This thesis stands on the angle of Green food manufacturing enterprise of forest zone, combine the characteristic of the forest zone, regard Green food marketing strategy as the research object, study how Green food enterprises promote the competitiveness of themselves under the existing market condition , study and develop the best marketing strategy of pollution-free food of forestzone , the fast and effective circulation that impel the Green food, thus realize promoting the fast , strategic objective developed continuously of the economy of forest zone .This thesis regards Green food manufacturing enterprise of forest zone as the subject of studying, take innovation of the marketing strategy as the focal point, regard reviewing domestic and international relevant documents and materials as the starting point, pass the environmental analysis to the Green food in the forest zone, investigate the forest zone green is the behavior of the marketing tactics of the manufacturing enterprise, and carry on serious comparative analysis to the marketing strategy of manufacturing enterprise of pollution-free food of several kinds of forest zones of the present stage, Think Green food enterprises of forest zone put the starting point in " products are technology and authentication of the Green food while carrying on the marketing strategy, and the strong function, pollution-free food distribution channel and tactics promoted on the government have been neglected, and has only seen one's own development, has not put Green food enterprises in great environment at home and abroad, so, this text put forward implement relation marketing in government and implement getting green scientific and technical innovation association , marketing strategy to break through the forest for competitiveness that rely on among market competition The Green food in the district develops the effective way of the bottleneck.