Study On Strategy Of Green Food Export From China

The high tariff duties of every country in the world have been weakened greatly while China entered WTO successfully. Market internationalization has become an irresistible general trend. For green food, the international market capacity has been expanded, but it does not mean that the products have had a good market opportunity. On one hand, the green barriers have been the important factor that influences the agricultural products exportation from China. On the other hand, the green food enterprises of China are short of international marketing concept and an analysis aimed at international market in order to product mix and market structure lose balance.To solve these problems, it is very important to adjust agricultural products exportation strategy. That is the important matter to carry out an opening green food international market strategy. If the green food of China would open international market successfully, the market analysis of green food in light of the change of conditions of international trade and market and the right strategy and the way to enter the international market are indispensable.This dissertation constructs the theory foundation of strategy of green food export from China in light of the theory achievements of green food export trade and open international market. The point of strategy of green food export from China is the strategy of green food open international market. The strategy basis is the advantageous position and failure of capability of green food export from China. The strategy guidance idea is competition advantage theory. The strategy selection is high added value product strategy, proportion market strategy and flexible market entering tactic.That is a presupposition of the strategy of green food export from China to analyze international trade and market of green food. The green barriers and international green food market system are the main obstacle of green food exportation of China, the way to solve this problem is green food standard internationalization. The demand of green food at the international market is very large, the customers' gradation is very complex and the marketing trick and channel are developed and flexible. For this reason, the green food enterprises of China must make the market orientation and make off target market.This is a basis of the strategy of green food export from China to analyze the superiority of green food of China. The quality control system of supply of green food and the quality control mode of the government, the intermediary organization and enterprises are the key factor to ensure the quality of green food and to develop the system predominance of green food. The reasonable scale of green food enterprise and the product difference are inevitable to change the condition of market competition without order and to improve the market structure and to develop the superiorityof enterprise and product. To develop the advantage of green food industry group count on the function of various factors, such as natural resources, scale economy, correlation industry, foreign capital, entrepreneur's spirit and policy. The superiority of safe and environmental protection of green food are the very important factor of intemational competition force of green food. This thought makes a breakthrough conventional concept of competition force and influences the enterprises to foster the competition force from overall and developing viewpoint.This dissertation studies the way to carry out the strategy of green food export from China. The train of thought of strategy is extroversion development and permanently competition advantageous position. The main tactics are product development and brand management from microcosmic viewpoint, development of industry and market from macroscopic viewpoint and many kinds of way to enter international market. The study has practicability. The suggestions are comprehensive not only for the government but also for the enterprises.In addition, the study includes development of Heilongjjiang green food. For...