Studies On The Problem Of Green Food Marketing Of Longjiang Forest Industrial Group

Green marketing is the marketing of ecological economy, implementing green marketing is favorable to promote the sustainable development of the economy, ecology and society. Green food has embodied the idea of green marketing, green food is the carrier of green marketing, green marketing is the power of developing green food. In the condition of green food industries developing rapidly and the marketing expanding constantly, it is of much importance to use marketing theory to direct green food marketing for the development of green food of Longjiang forest industrial group.The thesis discusses the prospect and situation of the development of green food by analyzing the basic theories and concepts of green food and green food marketing. On the basis, analyze the green food marketing environment and SWOT of Longjiang forest industrial group ,point out green food marketing strength, weakness, opportunity and threat of Longjiang forest industrial group. With the basic theories of green food marketing, analyze green food marketing situation of Longjiang forest industrial group and problems in marketing, brings forward the countermeasures that should be adopted to promote the development of green food in Longjiang forest industrial group with owner characters of Longjiang forest industrial group to remedy the lacking of green food marketing in Longjiang forest industrial group. Making Longjiang forest industrial group can wide the business scope of enterprises, find the new growth engines by implementing green food marketing. It can follow the global green integrated trend closely and capture the market of green food in China rapidly and fulfill the green requirement of consumers. It can make green food marketing become the curriculum of Longjiang forest industrial group achieving the sustainable developmentThis paper is divided into six parts:1.To conduct an exploration on the real value and theoretical meaning of speeding up green food of Longjiang forest industrial group, introduce domestic and overseas research situation and put forward research methods and contents.2.To explain the basic concept of green food marketing,, analyze the theoretical basis of green food marketing, and compare the differences between green food marketing with conventional marketing.3.To analyze the green food marketing environment and SWOT of Longjiang forest industrial group, point out green food marketing strength, weakness, opportunity and threat of Longjiang forest industrial group.4.To discuss general theories of green food marketing strategies, analyze the present situation of green food marketing and discuss the problems existing in green food marketing of Longjiang forest industrial group.5.On the basis of above, determine the green food marketing strategy with the characters of Longjiang forest industrial group.6.To induct green enterprise theories, put forward measures of assuring green food marketing strategies of Longjiang forest industrial group from the angel of internal and external assurance.