After the cold war, as the deep development of the economic globalization, the relationships between the countries having greatly intimate, and the international relationships are also undergoing a big readjustment. The traditional power polity has increasingly called in question, however, the soft power such as state image, state fame, and the influence of one's country has been concerned in recently years. By reference to the related theories of the international theory, the article rearranges the conception and connotation of the state image, and expounds the current situation and puzzledom of China image and analyses the challenges faced. Taking all of these as the base, the article makes a in—depth analysis and discussion on the idea of china image and the strategic engagements of building the state image of China.
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