Study On The Influence Of Public Opinion In Web On Image Of Government As Well As On Corresponding Solutions

We are currently in the era of web-linked society,and web is exercising its great influence on our life in every aspect at an alarming rate. Consequently, the special feature and unique regularity of this period that web brings must have a profound effect on social public administration & service.In recent time, our government functions is on the period of transformation. The positioning of government role and its capability of public administration & service have a far cry from the corresponding criteria of those developed countries. As the main body of public administration & service ,some traditional thinking model in public administration & service and its old way of act for the government would produce difficulties when coping with objective influence that public opinion in web arises. Negative social effect would create when the government fails to find an adequate solution to deal with social emergency and crisis of public opinion in web arising therefrom, which would furthermore damage the image of the government. As a government administrator, the article tries a pilot study and preliminary analysis on public opinon in web produced by"virtual society". Based on complete argumentation on the importance of public management to government image, the article concerns the relationship between public opinion in web and government image and clarifies the necessity of proper handling the public opinion in web in the field of public administration & service. Meanwhile the article roughly analyses the effect that public opinion in web brings on the establishment of government image. Assistied by relevant theories and practical case analysis, the article expounds how to scientifically manage public opinion in web and promote the social public administration & service through some of the approaches as proper attitude, fast response and active guidance,etc.