On The Construction Of China's Image From CIS Principle

In recent years, as China's reform and opening up constant deepening,and China's increasingly frequent exchanges with the outside world. China's national image play an important role in foreign exchanges which draw the attention by the Chinese leaders and academics . Currently, the country's international image abroad was a serious misreading the public, foreign media reports on China's often inclined to negative. China's image lack of the recognition . the foreign public face the difficult of separate Chinese things form the other. Our country is facing a real problem of strengthen China's image-building. Corporate image identity system. (Hereinafter referred to CIS) is the corporate image building tool. as china is also a social organizations, It undoubtedly have an important reference when China is construct its images.When referring to the CIS principle to build the image of China should observe the principle of identification, strategic and the whole society to participate. companies Construction image use the procedure of CIS principle. It incould recognition of Construction image, building the institutions of image, developing the image plan, evaluation organizations image, design identity system, manual image editing and implementation image Construction. These steps can be fully applied to build the image of China. CIS principle of the internal and external timing of the selection method has an important role in the reference of constructing China's image .However the construction approach from the three identity system of CIS principles is referred to the most. CIS principle is broken down the organized image into mind identification system ,behavior identification system and visual identification systems .Then the identification systems image will be planned ang organized strategicly were designed to promote.Learn from this method, the image of China correspondingly has the elements of the various components of the three identification system. Its goat is though the China's external beauty (the good behavior and the beautiful visual appearance of the) reflects China's inner beauty (mind beauty).The mind identification system is the core of China's image.The goals of China'developing are democratic ,prosperous and stable .And to coordinate these goals the knowledge is "harmony" and that China's code of conduct is "benevolence, righteousness, propriety and wisdom, the letter " proactive "is China's spiritual beliefs.Chinese visual identification system not only reflect the Chinese concept . but also the sense of beauty, distinct sense of art and unique national style. The visual identity system, including the Chinese name, Chinese signs, Chinese landscape design landscape, the Chinese characters, costumes, arts (film and television arts, Chinese, kung fu, Chinese paintings and calligraphy, acrobatics, drama, etc.) all kinds of Chinese products and office supplies, and so on. Behavior identity system is China's idea of the performance of China's behavior recognition system, including diplomatic, military, political, economic, health, environmental protection, Chinese citizens, and so on. Three identification system in the design and implementation should take into account the attention of reunification.