The Study Of The Government Crisis Public Relation Under Network Conditions

With the beginning of 21^st century, China has also entered into a brand-new-age Internet era which has been playing an important role during people's work and life by carriers of special transmitting medias as internet, Stream media, electronic forums and mobile phone system,etc.With the increasing frequency of various public emergencies and kinds of crises appeared in numerous fields, whereas those crises have been expanding rapidly under unprecedented quick promotion, wide range of channels, hard control and of crisis information due to the characteristics of network media as publicity, timeliness, share, etc, a clear recognization of the changing enviornment and under which responding transformation of government's strategies of public relation on crisis are required. It will be tough to be functioning if the government insist on the old ways without any changes, which has been testified by numerous examples. Therefore transformations of concepts and forms of public relation on crisis are in great need to be introduced by the government.Hereby, how should the government realize the crises under network conditions? How to proceed public relation spealized on network media and general public? Both of which have being vital themes for our government.In this article, a definition of some core concepts as network conditions, public relation on crisis, government crisis management, etc has been made initially, theoretical supports for the theme-government crisis management have also been provided on the bisis of theories as social risk, government representation and agenda settings.etc, through some relative research on theoretic basis. Then an analysis of the influence on government crisis management brought by the objective factors which are the features of promotion via networking medias and channels of government's crisis under network conditions is given, mainly about the negative aspects. After that, the analysis is about subjective factors as well as the myths about government crisis management by incorrect concepts during the transmittion from traditional enviornment to networking contions, under which a comparation of the principle distinctions of government crisis management is also given. In the end, specific steps are listed for above problems on sense strengthing, early preventing of crisis management and its processing as well as post-event management.This article emphasizes the link of theory and practice, contains strong pertinence and guidance for government crisis management under network conditions.