Media Literacy Of College Students Education And College Students Becoming Talent

We are living in a world flooded by the media, whose use has been our life style.In face of the numerous and complicated message, improving the subject's media literacy, especially college students, which is related to the county's prosperity and ethnological development. Media literacy education is an important component of quality education. In the age of mass communication, through the media literacy education, which may help us to improve the understand ability for the media information and correctly understand media nature and function,which may help us to learn to the ability to critically see media message and enhance the immunity's ability for ill message, as well as learn to effectively make use of the message for individual's development and become a useful person, become initiative and critical user of the media. College students have high quality, they are the backbone of the socialist modernization construction. Media literacy will have important effect on works which being about to do for themselves and it will play an important role in the formation of civil scientific healthy media literacy.This article compiled the concepts of media literacy of college students education and college students becoming talent, analysed college students necessary qualities and factors that affect college students becoming talent, and expatiated the connection of media literacy of college students education and college students becoming talent. Through field interviewing, questionnaires, analyzing media literacy of college students education and its educational status in detail, and analyzing the main reasons the cause problems in-depth. With the principles of actual situation in the local community and dynamic nature of subjectivity and the openness, because the ideas of media literacy of college students education are deviated, universities ignore the importance of media literacy of college students education, and the mass media can't play the full role in it, we have to seek for an innovation road of strengthening media literacy of college students education. And in the paper, the comprehensive and practical methods are pointed out, including looking on the ideological and moral education for university students as the core of media literacy of college students education, basing the lifelong education and self-education on the student-centered and through the concept of lifelong education, pay attention to theoretical education, practical education and logic, a combination of science education, a large concept of media literacy education of students, and strengthen awareness of college students in the main body; college students should actively explore teaching students media literacy education and the strengthening of the ranks of teachers make full use of campus media resources to enhance the effectiveness of college students; the mass media should intensify dissemination of and guiding sense of responsibility, to strengthen professional media personnel in literacy-building, increase in college students involved in media literacy education efforts for colleges to provide a good medium for the environment; the government should coordinate the work of related departments to form a media education college students together to mobilize the relevant social groups and organizations, and reinforced with foreign educational institutions, exchanges and cooperation.Finally, in this paper, author combed the entire core of the research, pointed out the deficiencies of this research project and the future direction of further study.