Research On The Local Undergraduate College Localization Under Strategic Management Idea

Abstract: With the coming of the popularity,internationalization and globalization of higher education, local undergraduate colleges are faced with both opportunities and challenges. Nowadays, if local undergraduate colleges don't fix a scientific and reasonable position for their survival and development, it will be hard for them to survive and develop in the intense market competition.At present, the main problem that our local undergraduate colleges face is that we are lack of the consciousness of main body of positioning and the guide of scientific theory. The goal of positioning is casual and blind ,which concretely reflects in blinding pursuing the raising of the level of managing colleges and the integrality of discipline classifications, Chinese academic circles do not reach an agreement in the connotation of colleges positioning, which also intensifies the chaos of colleges positioning. Managing colleges positioning, which means colleges as individuals fix a position for their own developing goals. Within the strategic managing ideology, college orientation mean that we must realize our own advantages and disadvantages, through vertical and horizontal comparison and analysis to accurately grasp its own characteristics, advantages, determine the strategic development objectives in a series of strategic thinking and planning activities. We would divide college positioning into realistic positioning and development orientation ,that is, schools recognize the advantages of their current level of academic types and disciplines, based on socio-economic development trends, development of the school's future development goals. There are successful cases home and abroad in directing the positioning of managing colleges with strategic managing notion for local colleges such as Carnegie - Mellon University and Nanjing Normal University. Their common feature is that they can clearly realize their strategic advantages and make full use of them and meanwhile accelerate the development of colleges in a whole according to the rule of social and economic development.The precondition for colleges to fix a scientific position with strategic managing notion is that the regulator of colleges should clearly realize their position as main body with strong strategic consciousness and adhere to the comparative advantage rule and the combinations of the rule of stability and dynamics. According to the outer environment and the conditions of their own resources and the special rule of higher education, we should apply strategic analyzing method (SWOT analyzing method) to directing colleges in fixing a reasonable position. We should enumerate all kinds of major inner advantages and disadvantages and outer opportunities and threat related with studying objects, arrange them in the pattern of rectangle and analyze kinds of related factors with strategic analyzing thoughts, and then we could get a series of related conclusions and we could set down related developing strategies, plans and solutions.