The Study Of Zhejiang University Students' Aesthetic Psychology Of Sports Consumption

College students are the main force in the pursuit of the beauty of sports,and the personal sense of beauty is an important part of the development. The study of Zhejiang University Aesthetic of sports consumption both to understand the state of aesthetic consciousness and pry out the inner psychological needs and aesthetic ideals of college students. The study of students'Aesthetic psychology of sports consumption can also provide a reference for studying of Aesthetic of the students. College students are an important kind of sports goods consumers,understanding their aesthetic psychology can get an overview learn of Aesthetic preference about the market of sports goods consumption, and can also active sports consumer market forward.This article is about the aesthetic psychology of sports consumption studies of students, specifically, is the kind of university students in the course of the aesthetic sports consumption process of mental activity. Paper is divided into six parts, the first part is an introduction,describes the research background and significance,research methodology, combing the relevant literature reviewed. The second part is kind of students the consumption structure of sports consumption and its correlation with the aesthetic psychology. Understand the physical nature of sports consumption level and preferences, analyzing physical and aesthetic psychology of sports are the full text of the basic conditions. The third part of the consumption of college students during physical sports activities in the process of aesthetic analysis, theoretical analysis and data analysis using a combination of methods, students in the process of aesthetic psychology of the specific content analysis and summary. The fourth part is the students themselves from the kind of angle and the angle of sports goods inspire students to elaborate sports consumption consciousness. The fifth part from the social, communication, diversity, sports consumer market, four college students on college students physical point of aesthetic psychology of sports consumer to explore the social effects. Part VI Conclusion, look at the full text of all articles of combing the conclusions obtainedIn research methods, data analysis and theoretical analysis using the combination to achieve the kind of students the aesthetic psychology of sports consumption of specific segments of the study has important value of reference and guidance.