Research On Current Situation Of Commercial Fitness Clubs In Shanghai And Counter Measures

With the development of the economy in Shanghai, the improvement of people's living standards and the increase of leisure time, the consciousness of "pay for health" become deeper and deeper. Till the end of 1990, there have been many commercial fitness clubs in Shanghai and developed well. Commercial fitness club has a short history in Shanghai, so it still has many problems. For example, there are many similarities among them and blindness in investment, the methods of selling are singleness, and the investments are not enough, and so on. On the basis of the analysis, this article gives the following countermeasures.1. Government should enhance the macroscopic regulation of the development of commercial fitness clubs; 2. Commercial fitness clubs should enhance interior management; 3. Enhance contact among clubs and the contact between clubs and environment. 4. Improve the content of science and technology in productions of commercial fitness clubs and increase the Add-ons value of the productions. 5. According to the situation, adopt suitable financing mode, and choose listed company to finance as best. 6. Choose the combination of clubs built on the basis of market policy decided by clubs. 7. Carry out management by net. 8. Found the system of management against risk in club. 9. Lead citizens to change the ideas of consume on physical training, and enhance the consciousness of body building consume.