Vocational School Marketing Strategy

In recent years,due to the expansion of University students and the reduction of the vocational school students,vocational school has experienced a high degree of prosperity and development of its peak and now gradually decline,and even some vocational schools embarked on a clearance,stop and turn on the road.The main reason is that the vocational school administrators still use planned economic system way of thinking,treating vocational schools as purely public institutions.They neglect the characteristics that the development of the vocational school is constrained by the market economy,which results in the difficult situation in many vocational schools.The loss of students occurred,the employment situation is not ideal.At present,in order to develop vocational schools, the administrators need to change their mind,introducing the idea of marketing into the school management.With the upgrading of industrial structure,and the transformation of science and technology,senior personnel are in the increased demand.the old structure of vocational training schools obviously can not meet the needs.so the concept of marketingshould be introduced into vocational training schools,and be sensitive to the social demand for skilled personnel and adjust the structure of training to meet the needs of society.At the same time,the education market as a result of fierce competition, triggered by the market economic system reform,as well as consumers become more rational to promote the concept of education and management changes to promote the implementation of the school's marketing and improvement of the implementation of forward-looking marketing concept will be the inevitable choice for vocational schools.First of all vocational schools should be facing the environment, macro-and micro-analysis of the current state attaches great importance to the development of vocational education,vocational education should be made on the more important,a more prominent position.At the same time,in vocational education there is an imbalance in regional development,the unreasonable structure of the) teaching staff is difficult to adapt to the requirements of the development,and other factors.Vocational schools should use theory of 7P in Marketing survice strategy,according to market demand to set professional courses,teaching methods for the design and content of the study design.The establishment of vocational school students should learn to adapt to the teaching model,practice and practice skills in practical training.School should provide students with high quality of teaching and services as possible as they can;in the training process,the direction of training should be more close to the development of enterprises,should be equal emphasis on theory and skills of teaching methods,training for enterprises both ability and political integrity,a good theoretical basis,the level of skills The high-qualified personnel;in the community to provide a "product', not only to students with talent,to employment,but also to provide services for life,not enough knowledge can be "recycled" reform; the face of business people,according to market demand delivery Qualified "products."Vocational schools should foster a sense of service,to provide students with a full range of services,rather than a one-time educational services,it is necessary to consider how to continue educational services after students' graduation.Vocational schools should combine professional education with training and allow more enterprises to participate in school business,school-enterprise cooperation can be taken,order-training,pre-job training for workers,such as ways to make schools in the professional setting, Students,the students more employment closer to the development of enterprises,close to the personnel changes in the market.