Media Literacy Study Of Urban Primary School Pupils In The New Media Environment

The study of media literacy which started from the 1930s, has a history of 80 years. During those days, human communication has experienced tremendous changes: the study of media literacy has evolved from traditional media to new media, and the world's research on media literacy Keducation has been improving continuously.Pupils are the future and hope of the Chinese nation, and are the main force in nation-building in the 21st. The period of elementary school plays a important role in the whole human life. However, as quite a large number of the network users, media literacy of primary school students has not got enough attention of domestic experts. Different from foreign media literacy education which begin at an early age, many domestic media literacy research aiming at young teenagers always target the college students. And as a result, nearly no one shows any interest in the media literacy of pupils which need more care. At the same time, most researches aiming at young teenagers always start from details, simply open up a discussion from a point, and get limited achievements in both quantitatively and qualitatively, say nothing of those with logic and systematic and conforming to the situation of China.Proceeding from the logic relationship between pupils and media literacy, through systematic analysis, rigorous scientific questionnaires, depth interviews and so on, this paper is trying to get firsthand information on the use of media about urban pupils. Moreover, through doing further analysis on serious consequences and causes resulted from the lack of media literacy, this paper is doing useful explore on how to improve the media literacy education of urban pupils effectively.With the domestic media literacy education about to draw open, most of researches remain in the purely theoretical level, and still not deep into the social practice. The key to the current question is to looking for the possible way for the Chinese situation, so that we can promote the quality of the domestic media literacy education as soon as possible. I hope that this paper will be useful to this prospective questions, so as to put the investigation about media literacy education onto a higher level.