| With the coming of the information age, the Internet continues to expand the scale, making the network spread throughout every corner of the earth. The blog develops rapidly in the network world, and as a branch of the blog, sports blog creates a platform for the free exchange of sports fans, which even becoming an integral part of the network life of them. At the same time, as a new media means of communication, sports blog has some new features that the traditional sports media doesn't have, and its freedom has been further developed, while the individuation becomes more obvious, which is also conducive to the dissemination of sports information, and has played a more important role in accelerating the development of sports undertakings. As a result, this paper will conduct a comprehensive study towards some selected specific content of sports articles, respectively elaborates through three-parts:from the basic tendencies of sports blog articles, the analysis of the causes, and the alienation tendency to policy proposals.For the basic tendency of sports blog article, this paper analysis the five tendencies of the contents in detail:in-time, vulgarization, entertainment, publicity, nationalization, and there are three writing styles:romanticism, elitist, war doctrine and sports blog has the unique advantage while traditional sports media does not have, that is, aggregation of multimedia elements.In the sports blog article, the bloggers and the audiences are interdependent, and the bloggers write the articles out of personal purposes, and the article is also inseparable from the audience's clicking and reading. As a branch of blog, sports blog also has the general characteristics as its parent, at the same time, sports blog depends on the network, reflecting the superior characteristics to the traditional sports media.Therefore, I'm gone to analyze the reasons why these tendencies occur in a more detailed way. First, through the reasons and methods the bloggers express tendency to analyze the inherent tendencies of the bloggers. Secondly, analyze its inherent tendency from the audiences'individual differences and subjectivity. Thirdly, analyze the diverse needs of multiple audiences. Fourth, through the Western post-modernist theory, analyze the post-modernism features inherent in the carrier network, and the post-modern tendency which blog possess. Fifth, the adoption of two important characteristics of postmodernism-digestion, deconstruction and the contrast between the sports blog and traditional sports media, specifically describe the post-modernism features of the sports blog itself. Sixth, specifically analyze the primitive pursuit of sport-the impact that recreational sports leaves on the diversification of the content of blog articles tendency.However, every coin has two sides, when the sports blog is developing rapidly, there is incompatible phenomenon in the harmonious society, that is, the trend of alienation, therefore, the fifth part of this paper appeared for the alienation tendency in sports blog articles, and put forward some countermeasures and recommendations in two aspects:hard and soft measures. In the hard measures, expect to avoid the negative effects that alienation brings through making some laws that suit for the development of blog, building a blog real name system, strengthening blog self-regulation, remodeling gatekeeper role, and establishing a variety of ways to circumvent the evaluation mechanism. In the soft measures, through building a moral blog network, promoting blog owners and the audience's moral self-discipline to resist the tendency of alienation.
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