Research On The Construction Of Tourism Public Service System

Since the reform and opening up, China’s rapid development of the tourism industry,the "opinions" of the State Council on accelerating the development of the tourismindustry has explicitly put forward to "cultivate tourism as a strategic pillar industryof national economy", shows the important status of tourism industry in industrialdevelopment. At the same time, according to the United Nations World TourismOrganization, by2020China will become the world’s first large tourism country, theindividual travel reached80%-90%. In the face of the huge tourism market, tourismmanagement and service mode in our country is still in the "inbound tourists+teamtourism" model. At the same time, the tourism industry and the existence of aninherent bias of the tourism industry, tourism is a pure market of things, does not havethe attributes of public goods, should follow the laws of the market, without need thesupport for government. So, relates to a serious lack of tourists to tourism publicinformation, traffic, safety, convenient facilities and administrative management,public service, and profitable tourism products flooding the tourism market, it hasbecome a key problem to restrict the development of tourism.With the construction of the state of the service type government, tourism publicservice as an extension of public services in the field of tourism has also been a lot ofattention, the National Tourism Administration in2011enacted the "public service"1025"planning", points out the content and direction of development for the tourismpublic service. The emergence of a large number of individual travel, drive oneselfswim, self-help swims to tourism public services more demand and higherrequirements. Therefore, how to build a tourist satisfaction, improve the tourismpublic service system, become an important topic in the current research.Based on this background, using literature method, observation method and casestudy method, to public product theory, the public choice theory, new public servicetheory and the system theory as the foundation, the influence factor of tourism public service, attempts to construct the Tourism public service system that form of demandsystem, supply system, support system and security system. And discusses thestructure, function and operation mechanism. And then as a guide, the research statusof tourism public service system construction in Sichuan Province, analyzes manyproblems in its development, and puts forward some ideas and countermeasures fromthe propaganda, the transformation of government functions, innovation mechanism,policy support,innovation of operation mechanism and supervision management sixaspects to improve its public service system.