Study On Guangdong Tourism Public Services System Actuality And Optimize

In recent years, with China’s rapid economic development and people’s living level increases development, the tourism industry of China has been rapid development. Tourism has from the pure service industry to the oriented industry which could make people more happiness. How to provide more suitable for modern tourism market development services, has become the key to sustainable development of tourism destination.In2007September, the State Council issued the "on further promotion of tourism development of opinions"(Guo Fa [2009]41), proposed to enhance the construction of public service system for tourism. In2011December, the China National Tourism Administration issued the first five-year plan of the tourism public service-"China tourism public service plan for the12th five-year ",which confirm the overall goal of the development of tourism public service during the12th five-year and guide the tourism public service work.As the major province of China for tourism, even Guangdong has established the basic tourism public service system, but still has many problems. The point of this article is how to optimize the existing tourism public service system of Guangdong province.First of all, this article study the basic theory of public services, discusses the characteristics and category of the tourism public service, and put forward the method for optimizing the quality of tourism public service with the help of the theory of customer satisfaction and other methods.Secondly, summarizes the actuality and necessity of development of Guangdong province tourism public service system and the existing difficulties. Then carry out the satisfaction survey by sampling survey method, and analyzes the investigation results.Finally, combining the theoretical analysis and the use of group satisfaction survey results, puts forward some specific measures for optimizing Guangdong province tourism public service system.