On China 's Public Diplomacy To Europe

In today’s world, international communication is increasingly close, the communication between countries has reached an unprecedented height.With the enlargement of the international communication, the various countries’ people to the attention of international affairs in gradually improve, people to participate in and the degree of interest in the international politics also in ascension, the influence of the people of a country’s foreign policy has been growing.Therefore, governments in the implementation of foreign policy, is also considering public sentiment, pay more attention to public opinion environment..More and more countries realize the importance of their good international image, launched a different public diplomacy activities.Public diplomacy emerged after the second world war, the decline of traditional diplomacy, the diplomatic turned into the open and transparent.At the same time, and since the development of globalization, as well as the communication technology increasingly developed, the rise of the public diplomacy.China as a developing country in the world within the scope of influence.China and the world’s political, economic, cultural and personnel exchanges have ever closer.Europe is so far still have super influence continents in the world, with broad common interests between central Europe.But because of cultural, political and historical reasons, there are many differences between central Europe, Europe’s internal in China there are a lot of misunderstanding and prejudice.This requires China’s public diplomacy in Europe, to the European people present a stereo China, win support from the European public, make Europe’s foreign policy in China’s interest in the direction of the tilt, implement and maintain China’s national interest maximization.This article focuses on the theory of public diplomacy on the basis of China’s public diplomacy in Europe, from the collection of a large number of data in a variety of forms, analyzes the central public diplomacy and specific summarized as the government diplomacy, public diplomacy, two rail media diplomacy and cultural diplomacy four categories.China’s public diplomacy in Europe has significant characteristics, first of all, China’s public diplomacy in Europe to implement object has multiple characteristics, the main difference and integrity of the European Union and as exists in every country in the European area.Second, China provided in conducting public diplomacy in Europe and the material resources and intangible resources are very abundant.Finally, the organization of the Chinese public diplomacy in Europe has the characteristics of diversity, whether china-eu high-level strategic dialogue, the parties of high-level intergovernmental mechanisms such as BBS, or china-eu dialogue on civil society and other civil mechanism aspects of promoting the development of the central public diplomacy.However this development still exist cultural tradition, value orientation, the European green party as well as a variety of political system and political power constraints, the external constraints the development of the United States as a central public diplomacy also cannot be ignored.Even so, there is no fundamental interests differences between central Europe.Concept and cognitive differences have not been important impact on the entity relationship.At the same time, in many global problems require good cooperation of central Europe.So the central public diplomacy development trend still presents good side.China will try to in Europe to let people know the real China, accept and support China’s policies, form is conducive to China’s political environment of public opinion.China’s public diplomacy is not only in Europe to china-eu relations, but also in order to better for China’s diplomatic relations have been developing throughout the world open up a new path, in the end, implementation and maintenance of China’s national interests.