Research On Marketing Strategy Of N City X Law Firm

In China the legal profession, as a special legal service industry has developed by leapsand bounds in recent years. The number of law firms across the country continues to increase, sois the number of lawyers.Now the legal service industry has gradually become the market oflegal services, which makes the study is the need of the continuous development of the lawyerindustry.Through the study of the legal service market, this can develop the marketing theory inChina’s legal service industry, which can enrich and perfect the theory of service marketingsystem in China, so as to better guide the lawyer industry marketing practice.In this paper,combination of the specific circumstances of the city of N legal service market and the marketingmanagement theory, taking the X law firm as an example, studying on a set of suitable for thecity of N legal service marketing strategy.In this paper, it is focused on the city of N which is aspecific region that analyzing of the legal services market and the marketingenvironment.According to the present situation of the law firm of X, which should developprofessional service marketing strategy, brand marketing strategy, the reaction of successfulperson marketing strategy; celebrity oriented marketing strategy and the internet marketingstrategy.X law firm should make a plan for the implementation of the marketing strategy, and beevaluated periodically. In order to ensure the implementation of these strategies, X law firmshould formulate the corresponding measures.