Study On Tobacco Culture Of Corporate Finanace

Corporate finance culture is defined as the sum of the moral spirit of the entities of the financial conduct and financial facilities, material and spiritual wealth initiated and nurtured by the long-term financial management and staff under a certain politics, economy and culture. Corporate finance culture is an important part of financial strategy and corporate culture. Financial culture of the corporate is to come up with a consistent business practice, and the coordinated development of the enterprise's financial culture, in order to guide the enterprise financial management practices more easily.Firstly, paper analyzes the background of the study:As Chinese tobacco industry to accelerate the pace of corporate mergers and acquisitions, the group enterprises become bigger and bigger. As the tobacco brand continues to enlarge the cultural influence, the mighty tobacco industry corporate output as a breakthrough by a strong brand, and the brand culture and corporate culture are instilled in the merger and the establishment of the enterprise. Then with the development of Chinese tobacco industry, the current situation of enterprises, to achieve strategic support type corporate finance culture for the tobacco companies, especially industrial enterprises bigger and stronger tobacco provides strong motivation, according to corporate financial and cultural characteristics of the tobacco companies made such a traditional Chinese state-owned enterprises, from building a harmonious corporate finance culture highly to fully play its function, have a very important practical significance.Paper then outlines the relevant concepts of corporate finance culture, content, features and functions, and analysis relations of enterprise financial cultural, financial management, brand culture, corporate culture and management. Paper shows corporate finance culture helps to improve the overall quality of corporate management and management capacity, so as to enhance the overall management level.And paper analysis of the current environment of Chinese tobacco industry financial work and enterprise culture. Then paper give comprehensive analysis of necessary and feasibility of carrying out the construction of financial culture in Chinese tobacco industry enterprises, combined with the development of the financial and practical issues. Problem-solving part of the paper, from the analysis of the scientific development concept, proposed building a harmonious overall objective of the financial culture in Chinese tobacco industry enterprises. Finally, the paper presents a highly practical value of the financial culture of building harmonious specific measures of tobacco. Then, by ways of the typical representative of the enterprise of Chinese tobacco industry-Red Cloud Red River Tobacco (Group) Co., Ltd., paper analysis specific programs and measures of construction of financial culture of tobacco corporate, and reveal the general methods of construction of financial culture in Chinese tobacco industry enterprises...