Research On Enterprise Culture Construction In Tobacco Industry

Since the state advocate cultural soft power, coupled with the National Tobacco Board "culture Chinese tobacco companies outline" the promulgation of the tobacco industry in the formation of a vigorously reform corporate culture. National and tobacco companies are increasingly aware that only strengthen corporate culture, in order to unite employees jointly contribute continuously to promote more and more corporate brand power of direction. Based on the theory of corporate culture in order, combined with the status quo of corporate culture KM tobacco company, find a way to take the survey on cultural construction KM tobacco business problems.In this paper, the tobacco companies to make the analysis of KM-cultural communication ability, cultural consensus force, execution culture, cultural leadership, and cultural development in five areas by force survey, the status quo of corporate culture come KM tobacco companies, tobacco companies point out that the presence of KM culture The problem:poor two-way channels of internal and external communications, business leaders and employees of the corporate culture of consensus insufficient force, the execution of a lack of corporate culture, leadership and innovation capacity building of enterprise culture to be further improved. Under the principle of respect for the history, current situation and future-oriented, learn local culture, follow the tobacco culture, the integration of brand culture and combine industry characteristics, business characteristics, staff structure, culture, development goals, among other factors, on the cultural system for the tobacco industry analysis, as well as common problems exist in the corporate culture of the tobacco industry, the tobacco culture and industry KM system and culture of Yunnan Tobacco "Hopewell culture" system integration. Finally, to improve the principle of KM tobacco enterprise culture construction:adherence to the "people-oriented" principle, adhere closer to the company’s development strategy in principle, adhere to the principles of character and individuality combining principled inheritance and innovation of combining stick with the long-term development of the combination of the current in principle. Followed by Denison Culture Measurement Model for Measuring KM tobacco company culture, corporate shared values obtained using SPSS principal component analysis, leadership, teamwork and employee initiative in four dimensions factor is satisfactory position, and cohesion, execution force, communication skills, performance orientation, institution building and human resources strategy in six dimensions factors are unsatisfactory state. In this regard, targeted to develop specific measures appropriate to the status quo and future development of enterprise management to improve corporate culture of tobacco KM:strengthen leadership efforts, and improve communication channels, enhance staff awareness of corporate culture, staff quality project implementation, the formation of cultural transmission mechanism, promote the building of a learning organization, focus on quality culture and cultural reputation, build service brand.